Attensity has found a way to truly capture the voice of the customer with its new breed of customer experience management (CEM) solutions. TEC analyst Jorge García looks at how Attensity’s CEM products can help organizations analyze customer conversations across multiple channels, extract actionable data and insights, and route conversations for rapid and effective response, improving their customers’ experience and loyalty.
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Command Center (Figure 2), which gives organizations the ability to apply its text and sentiment analytics capabilities to real-time social media conversations, giving organizations a dynamic view into customer feedback about a given topic, such as a new product launch or marketing campaign. The Voice of the Customer Command Center allows both users with customer-facing responsibilities as well as decision makers and analysts to track, analyze, and take action using a single and seamless application,